Social media is a powerful digital marketing tool , it allows you to meet your target customers where they are and build meaningful relationships with them. Users spend hours on their social platforms of choice every single day � and, most importantly, use them to discover new products and brands. While these social media platforms are primarily used to stay in touch with friends and family, a considerable proportion of users (25 percent) actively set out to find new products on Facebook, Instagram, YouTube, and other social networks � so it�s well worth your business� time to meet these potential customers on their social channels of choice.
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