Digital branding refers to the cohesive brand experience across various online platforms an organization creates to promote its identity and presence. Digital branding can occur across several channels, including websites, email marketing, social media, and digital advertising. The goal is to convey a brand�s mission, values, and unique selling proposition to its target audience through the effective use of digital media. Prior to making a purchase decision, many consumers experience brands in the digital space. Today's internet environment is noisy, and it can be challenging to reach your target market, much less make a lasting impression. Using powerful digital branding strategies can help your company stand out in a broad sea of competitors.