Objectives and Key Results (OKRs) are a popular goal-setting framework. It helps SEOs define and measure the success of their projects, teams, and individual SEOs. The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track your progress against your objective. Goals are usually set at a few levels. You usually have company, team, and individual goals. You generally want to align any OKRs with company goals, and I also like to align with SEO tactics that I know have value and will have an impact.
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